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Retailer description
Retailer
RETAILER is a compact business-management simulation where you are the only employee on the floor. You’re the entrepreneur and the boss who starts a store by securing a modest loan, chasing your life goals, and embracing the challenge of running every role yourself.
You wear many hats: you’re the boss, the cashier, the janitor, the person who opens boxes, assembles furniture, catalogs inventory, stocks shelves, unloads trucks, and interacts with customers. All the money goes to you, so every decision directly impacts your bottom line.
The core loop is simple yet demanding: start small, sell consistently, and reinvest to grow. As profits accumulate, you can unlock upgrades that compound your success: better advertising to draw in more customers, and faster deliveries to stock up shelves more quickly. Each upgrade magnifies your impact while you continue to handle every task solo.
The single-employee-boss-janitor setup challenges you to balance workflow and service while keeping costs under control. You plan displays, manage inventory, and optimize how items are shown so shoppers are drawn to the best picks. You’ll coordinate unloading and shelving, manage checkout, and resolve issues as they arise. The thrill comes from seeing small, steady choices turn into real business momentum.
Of course, solo management isn’t without risk. Poor management is a plausible outcome in this kind of venture, a reminder that the path to a big-time operation demands smart decisions, discipline, and grit. But the game treats that truth with a wink: if you want something done right, you do it yourself.
In practice, you’ll juggle the full customer experience: greet shoppers, answer questions, process payments, and tackle problems as they appear. You decide where products sit, when to reorder, and how to pace stock to keep shelves appealing and available. Each shift blends routine tasks with decisions that push your business forward.
Retailer rewards patience, planning, and persistence. A smooth day yields dependable revenue; a chaotic one teaches tough lessons about timing and service. With relentless drive and careful choices, you can grow from a modest storefront into a thriving retail venture.

